Wrangler’s “My Fit My Edge”

With over a century, they have conquered the fashion industry in terms of providing denim clothes, garments and accessories to all parts of the globe. In fact, Wrangler has been one of the world’s three biggest denim brands.

Wrangler is founded in 1909, and “it was launched as Blue Bell by a work wear company specializing in overalls. It catapulted to fame when it took the name Wrangler (Working Cowboy) in 1947, becoming an iconic American denim brand that has delivered outstanding denim innovation and authentic craftsmanship to this day.”

In the contemporary times where fashion is directed to a concoction of comfort, action, style and personality, “Wrangler advances its expertise in denim, interpreting the meaning of fit” in a way that embraces both the wearer’s body and personality, thus, suiting to every person’s lifestyle and clothing needs.

This year, Wrangler brings in a whole new charisma to its brand, bringing in the “My Fit My Edge” concept to embrace the fashion and style demands of the people all over the world, most particularly in the Philippines.

“The My Fit My Edge campaign features Ace, Stokes, Crank and Molly, each with its own character fit for you to choose from. With these you can define your unique edge and be a sure stand out.”

Furthermore, each masterpiece are added with unique characteristics -- cool and being laid back -- which are some of the adjectives that personify its relaxed edge with clean pieces and basic cuts.

“Stokes is a class act lady who exudes a sophisticated demeanor with classic silhouettes and tailored pieces. Crank is that rugged lad that comes on strong with eye-catching statement shirts and leather jacket. Molly, the outgoing cosmopolite whose energy radiates from 10 feet away, flaunts a stylish edge with a few feminine pieces and a ton of charm and attitude.”

Last May 13, 2011 (Friday) at 6:30 PM at the Atrium of SM Mall of Asia, several fashionistas and fashion brands participated the fashion show event and found their best fit, and flaunted their edges with Wrangler’s Four Fits Collection. This was featured on the Philippine Fashion Week Holiday 2011. For more information about Wrangler, please visit www.wrangler-ap.com and http://www.facebook.com/WranglerPhilippines.